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	<title>Rocky Tilney &#187; why design</title>
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	<link>http://www.rockytilney.com</link>
	<description>design - creativity - business - ideas</description>
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		<title>Why Design?</title>
		<link>http://www.rockytilney.com/design/why-design/</link>
		<comments>http://www.rockytilney.com/design/why-design/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 18:21:57 +0000</pubDate>
		<dc:creator>Rocky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aiga]]></category>
		<category><![CDATA[booklet]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[why design]]></category>

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		<description><![CDATA[A few years ago, the AIGA produced this simple PDF booklet that helps designers and their clients understand the value of design. I often find myself referring back to it as a reminder of the value I provide clients. In any case, it&#8217;s a great example of simple elegance providing a powerful message and progressing the notion [...]]]></description>
			<content:encoded><![CDATA[<p>A few years ago, the <a href="http://www.aiga.org/" target="_blank">AIGA</a> produced this <a href="http://www.aiga.org/resources/content/3/6/1/0/documents/aiga_designingprocess.pdf" target="_blank">simple PDF</a> booklet that helps designers and their clients understand the value of design. I often find myself referring back to it as a reminder of the value I provide clients. In any case, it&#8217;s a great example of simple elegance providing a powerful message and progressing the notion that &#8220;less is more&#8221;.</p>
<p>Enjoy!</p>
<p><a href="http://www.aiga.org/resources/content/3/6/1/0/documents/aiga_designingprocess.pdf"><img class="size-medium wp-image-221 alignleft" title="Screen shot 2010-04-19 at 10.37.13 AM" src="http://www.rockytilney.com/wp-content/uploads/2010/04/Screen-shot-2010-04-19-at-10.37.13-AM-234x300.png" alt="" /></a></p>



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