Why Design?

2010 April 19
by Rocky

A few years ago, the AIGA produced this simple PDF booklet that helps designers and their clients understand the value of design. I often find myself referring back to it as a reminder of the value I provide clients. In any case, it’s a great example of simple elegance providing a powerful message and progressing the notion that “less is more”.

Enjoy!

AIGA | Why Design?

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