Rocky Tilney

We’ve heard it all a million times, “Our children have so much to teach us.” And it’s true. Recently I was showing my 20-month old son, Carter, a short video on my mobile phone. The video contained a close up of him sitting on his grandfathers lap in their backyard. In this particular clip, Carter [...]

Stuff I Love is sort of like Oprah’s Favorite Things without the freebies (sorry). This is part 1 in a multi-part series, we’ll post the next one when we have more stuff we love. Freshbooks I love Freshbooks because they took the mundane but necessary task of accounting and made it fun and simple. I tested [...]

A few years ago, the AIGA produced this simple PDF booklet that helps designers and their clients understand the value of design. I often find myself referring back to it as a reminder of the value I provide clients. In any case, it’s a great example of simple elegance providing a powerful message and progressing the notion [...]

I’m reposting this here because I think it is a valuable tool for those who own or manage Facebook Fan Pages. Enjoy! Did you know that your Facebook Fan page image can be up to 200px wide by 600px tall?! By having an image this size on your Fan Page you can add more detail [...]

Everyone has a right to protect their intellectual property, but I was quite surprised and a bit puzzled when I saw a full-page ad for Little Trees Car-Freshner in the September issue of Graphic Design USA. The ad displayed 5 Little Tree designs and contained the following copy: “This is privately owned property. So is [...]

I heard the term “hyper-local” today in the context of news, but what about marketing? Maybe it’s time to consider marketing at the hyper-local level to build credibility, business, and local market-share? Being the top business in your industry at the hyper-local level is faster than building at a national level. Advertisers get this and [...]

In my business, I come across many images that need some work. In other words, they don’t exude confidence or even competence. Sometimes I make this snap judgement when someone passes me a business card or I stumble across a website. I realize that this isn’t a fair way to judge the quality of a [...]

I’ve never understood the allure that a “Best Selling” product had on buyers. What does best-selling indicate to the consumer and why do marketers use it so often? Let’s take the SUV for example. The Ford Explorer has been one of America’s best-selling SUV’s for over 10 years now, but until (very) recently, it boasted [...]