I heard the term “hyper-local” today in the context of news, but what about marketing? Maybe it’s time to consider marketing at the hyper-local level to build credibility, business, and local market-share? Being the top business in your industry at the hyper-local level is faster than building at a national level.

Advertisers get this and are now concentrating their advertising to smaller segments. Hyper-local. Some people may call this a niche.

Remember the claw game in Toy Story? The Claw is your business, the three-eyed aliens are your customers. When the machine is empty, move on to a new machine. Pick and choose? Hyper-local? What do you think?