Rocky Tilney

We’ve heard it all a million times, “Our children have so much to teach us.” And it’s true. Recently I was showing my 20-month old son, Carter, a short video on my mobile phone. The video contained a close up of him sitting on his grandfathers lap in their backyard. In this particular clip, Carter [...]

People buy into cultures, not brands yet, we focus so much of our efforts on building brands. Being in design, I see this nearly everyday. Normally, the client wants a brand image that satisfies their vision of the brand, not the customers. Can a brand stand on it’s own merits without  a culture infused by it’s [...]

Remember the movie Short Circuit from the mid-80’s? An experimental robot (#5) gets electrocuted and becomes “intelligent”. It escapes from the Army base where it was designed and instead of destroying everything in its path, it looks for “inputs”. “Number 5 needs more inpuuuuts!” Often times we focus on inputs. We read far more than [...]

My wife and I have this on-going joke about the baggers in conventional grocery stores and how they get all flustered when you bring in your own reusable bags. This afternoon we brought in two bags from Whole Foods and were anxious to see how the baggers at the conventional grocery store handled this little [...]