Rocky Tilney

In my business, I come across many images that need some work. In other words, they don’t exude confidence or even competence. Sometimes I make this snap judgement when someone passes me a business card or I stumble across a website. I realize that this isn’t a fair way to judge the quality of a [...]

My wife and I have this on-going joke about the baggers in conventional grocery stores and how they get all flustered when you bring in your own reusable bags. This afternoon we brought in two bags from Whole Foods and were anxious to see how the baggers at the conventional grocery store handled this little [...]

I’ve never understood the allure that a “Best Selling” product had on buyers. What does best-selling indicate to the consumer and why do marketers use it so often? Let’s take the SUV for example. The Ford Explorer has been one of America’s best-selling SUV’s for over 10 years now, but until (very) recently, it boasted [...]

I admit it. I’m a foodie—big time! Today I received the latest issue of Gourmet magazine and it was like Christmas morning—sans the wrapping paper and nagging relatives. I gnawed through the cellophane, reflected on the cover photography for just a moment,  then I dove right in. I read it cover to cover, then I [...]

No matter if you work from home or an office, sometimes you just need a change of scenery. Swapping locations can enhance your energy and bring you new ideas. Some locations can be an energy suck. I’ve had to work in offices that were poorly lit and had zero natural light. These locations are not [...]

I believe the way you start your day is an important part of being happy and successful. If you have a plan each and every morning, you are less likely to get caught up in someone else’s agenda. This is the “jet stream” effect I discussed in early posts. Generally, if you get caught up [...]

For over the past 10-years my business has been purely service based, I trade hours for dollars and thus make a living. It wasn’t until sometime last year that I realized I couldn’t continue on with this model, it was too limiting. Unless I wanted to work every hour of everyday, my earning potential was [...]

In my line of work, creativity is the currency. I’m paid to come up with ideas that will change my clients world. My compensation is derived from my experience in business and my creative perspective. If I didn’t think about things from a different point of view, then I would not be marketable and I [...]

Working 9-5 or any other similar schedule is the norm in America. It’s when America wakes up and when America comes home. It’s also happens to be the worst time of day  to be productive. Here’s why: Traffic: Everyone needs the roadway, subway, train, or bus at the same time everyday. These are peak commute [...]

I’ve been thinking a lot about story telling lately and how it affects your own personal brand. Seth Godin recently wrote in his blog about “super powers” and asked people to think about theirs. I agree, but I’d like to add to it. Not only should people think about what they are good at, but [...]