Everyone has a right to protect their intellectual property, but I was quite surprised and a bit puzzled when I saw a full-page ad for Little Trees Car-Freshner in the September issue of Graphic Design USA. The ad displayed 5 Little Tree designs and contained the following copy: “This is privately owned property. So is [...]
Archive | October, 2009
Creating a culture, not a brand.
People buy into cultures, not brands yet, we focus so much of our efforts on building brands. Being in design, I see this nearly everyday. Normally, the client wants a brand image that satisfies their vision of the brand, not the customers. Can a brand stand on it’s own merits without a culture infused by it’s [...]
about me
Graphic artist, designer, amateur photographer, self-proclaimed foodie, father of three, husband, and entrepreneur.
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