Rocky Tilney

When I was in middle school, my science teacher (Mr. Miller, the best teacher ever) once gave the class the following analogy: “Rules are like ropes on a wooden plank bridge, without the ropes you have to walk slowly and carefully, maybe even crawl. There is no goofing around without ropes. With ropes, you can [...]

I heard the term “hyper-local” today in the context of news, but what about marketing? Maybe it’s time to consider marketing at the hyper-local level to build credibility, business, and local market-share? Being the top business in your industry at the hyper-local level is faster than building at a national level. Advertisers get this and [...]